Amara Raja Batteries rebrands as Amara Raja Energy & Mobility Limited

HYDERABAD: Amara Raja Batteries Limited (ARBL), a leading name in the industrial and automotive battery sector announced rebranding itself as Amara Raja Energy & Mobility Limited to direct its focus beyond batteries and address the larger energy and mobility space.

Jayadev Galla, Chairman and Managing Director, expressed his confidence in this new beginning and said: "Over the past three years, we have made significant investments in our in-house R&D capabilities and have strategically partnered with companies at the forefront of new energy technologies. We firmly believe that our proven capabilities will enable us to lead the world into a cleaner, greener and better future."

On Thursday the company capped off the journey with the official name change to Amara Raja Energy & Mobility Limited (ARE&M). “This strategic change underscores the company’s commitment to its new role as a comprehensive solutions provider in the energy and mobility sector,” a company press release said.

ARE&M presented a diverse portfolio of solutions and products, including automotive batteries, industrial batteries, battery energy storage solutions, Lithium-Ion cell manufacturing, a wide range of EV chargers, Li-ion battery pack assembly, renewable energy storage solutions, battery management systems, and lubricants.

The company stated that the new approach would rest upon the value maximisation of the existing Lead-Acid battery business channel with allied products, and fostering the growth of the New Energy Business.

ARE&M would actively seek synergies and explore exciting opportunities between these two pillars. A subsidiary, Amara Raja Advanced Cell Technologies Private Limited (ARACT) was established in November 2022 to house the Li-ion initiatives, as part of which the company would set up a 16Gwh Gigafactory for manufacturing cells and battery packs, and a state-of-the-art collaborative R&D facility called the E Positive Energy Labs.