Hyd-based period care startup Lemme Be expands retail footprint in 1000+ stores

HYDERABAD: Lemme Be, a digital-first and an inclusive period care brand, expanded its retail presence in the Modern Trade stores PAN India. Building further on the brand's core mission of making period care products accessible to everyone, the new-age period care brand has scaled its footprint to 1000+ stores across the country.

Started as a direct-to-consumer brand in 2020, the brand swiftly ventured into offline trade in 2022. The brand steadfastly had a phenomenal retail growth since its inception and diversified its overall product range to nearly 18+ Stock Keeping Units. Lemme Be products are now available in key urban and rural areas of Telangana, Andhra Pradesh, Delhi, Chandigarh, Odisha and Maharashtra as well as internationally across Dubai and Australia.

The brand covered 90 percent modern trade stores in Telangana state and is now present in more than 300 retail outlets in Hyderabad such as Vijeytha, Sampoorna, Q-Mart, Balaji Grand Bazar and Cesta Mart.

Speaking on the achievement Founder and CEO of Lemme Be Devidutta Dash said, "Lemme Be was born with a core ethos of making safe & sustainable period care options available to all menstruators, hence retail play has been extremely crucial in achieving this. We are so happy and proud of the team to accomplish so much in such a short period of time. Our retail presence in Hyderabad especially has been significant in our expansion across India as we received tremendous response, support and love, which drove us to further venture into physical stores."