Naatu Naatu gets an Oscar: A Global Phenomenon

HYDERABAD: This morning, RRR created history by winning an Oscar. The film's song Naatu Naatu won the Best Original Song award at the Oscars. Naatu Naatu happens to be the first Telugu song to win an Academy Award. It is also the first song bankrolled by an Indian production house to get nominated for the Oscars.

It was an incredible journey for Naatu Naatu and RRR in the last few months. Naatu Naatu track was released on November 10, 2021. While Keeravani composed the song, Kaala Bhairava and Rahul Sipligunj crooned it. Chandrabose penned the lyrics. From the day it was out, this peppy track started to attract audiences. Especially, the hook step by Ram Charan and Jr NTR remained the major highlight and made the audience eagerly wait for the release of the film.

During the promotional interviews, Rajamouli said that the full video version of Naatu Naatu will be a treat for fans. As he said, the video turned out to be a visual spectacle. The coordination between Charan and Tarak, perfectly synchronised dance steps, beautiful backdrop and amazing support by the background artists made Naatu Naatu a treat to watch.

After the release, fans started celebrating it in theatres. Slowly, the mania reached America. Wherever the movie was screened, western audiences started dancing to Naatu Naatu's hook step in front of the screens. There are millions of Instagram reels and TikTok videos made on this song. Within no time, it became a phenomenon.

Earlier this year, Naatu Naatu won Best Original Song at the 80th Golden Globe Awards. After the Golden Globe victory, people predicted that it would win an Oscar as well. In early February, it was announced that Naatu Naatu has been nominated for the Oscars. A few days ago, the Academy also announced that Rahul Sipligunj and Kaala Bhairava will perform it together on the Oscars stage.

Indians across the world eagerly waited for the Oscars ceremony. At first, Naatu Naatu was performed on stage by Rahul and Bhairava. Deepika Padukone's introduction made this performance more special. Later, the song went on to win an Oscar as well. It was a proud moment for all Telugu people to watch MM Keeravani and Chandrabose receiving the Oscars. From Hyderabad to Los Angeles, the one-and-a-half years of journey of Naatu Naatu proved to be fruitful.