Pushpa: The Rule - The hot cake in film business right now
Stylish Star Allu Arjun's star power is soaring high both nationally and globally, especially after the success of "Pushpa: The Rise." Currently, all eyes are on his upcoming project, "Pushpa: The Rule".
- Cinema
NewsTAP Bureau- Updated On:20 April 2024 1:57 PM GMT
HYDERABAD: Stylish Star Allu Arjun's star power is soaring high both nationally and globally, especially after the success of "Pushpa: The Rise." Currently, all eyes are on his upcoming project, "Pushpa: The Rule," which is generating a tremendous buzz in the film industry.
According to reports from the trade, the Allu Arjun brand is proving to be a lucrative asset for producers. It's rumored that the Hindi theatrical rights have been sold to Anil Thadani for a whopping Rs 200 crore on an advance basis, setting a new record.
Additionally, the digital rights for the film have also fetched a staggering price. Speculations suggest that Netflix has acquired the digital rights for a hefty sum of 250 crore. This marks another milestone for the "Pushpa" franchise, surpassing even the monumental success of "RRR" in terms of digital rights sales.
These developments underscore the growing stature of Brand Allu Arjun in the Indian film industry. Directed by Sukumar, the "Pushpa" franchise is being produced by Mythri Movie Makers.
