Rajinikanth's Lal Salaam Finds It Difficult To Attract Craze in Telugu
As anticipation builds for Rajinikanth's next venture, Lal Salaam,directed by his daughter, the promotional focus in Tamil seems to overshadow other languages.
- Cinema
NewsTAP Bureau- Updated On:3 Feb 2024 6:34 AM GMT
HYDERABAD: In a remarkable turnaround, Superstar Rajinikanth, grappling with successive failures, succeeded with director Nelson Dilip Kumar, who elevated his range with the blockbuster film "Jailer." Unveiling a fresh narrative and distinctive filmmaking, coupled with the musical magic of Anirudh and Rajinikanth's signature style, "Jailer" sailed to the shores of triumph, garnering blockbuster collections in all languages of its release.
As anticipation builds for Rajinikanth's next venture, "Lal Salaam," directed by his daughter, the promotional focus in Tamil seems to overshadow other languages.
Set to release on February 9, the movie is undergoing multilingual dubbing for a Pan India audience. Despite the phenomenal success of "Jailer," promotional efforts appear less in non-Tamil languages, prompting concerns among Telugu producers.
However, the Telugu market is excited about the release next week. In a surprising move, local producers reportedly show restraint, allowing "Lal Salaam" to have a solo release date. Acknowledging the film's dubbed nature, they plan to exhibit it in a select few theaters, expressing confidence that Rajinikanth's guest role will undoubtedly boost its success.
As Rajinikanth's star power reignites the market, the growing anticipation for "Lal Salaam" in Telugu showcases the enduring craze for the legendary actor's films in the region.
