Promotional Strategies: Waltair Veerayya is way ahead of Veera Simha Reddy

HYDERABAD: Megastar Chiranjeevi and Nandamuri Balakrishna are taking on each other for this Sankranthi with their respective films Waltair Veerayya and Veera Simha Reddy. Interestingly, both these films are bankrolled by Mythri Movie Makers.

But promotions-wise, Waltair Veerayya is way ahead of Veera Simha Reddy. Since the beginning, the makers are clearly promoting Waltair Veerayya as a mass masala film. Thus, they released Boss Party as the first single. Later, they released a romantic song.

Then, the third and fourth songs are once again mass beats. All these mass numbers got a terrific response from the audience and projected Waltair Veerayya as a pure masala film. Now, the makers are releasing the fifth song, which is a romantic number. The trailer will be released on January 4 and the pre-release event will be held on January 8. On the whole, the promotions are planned well and worked big time in generating buzz about the movie.

On the flip side, Veera Simha Reddy's promotions are not done in the same way. Until now, the songs didn't create any hype and neither the makers used any other promotional tools to increase the hype.

Thus, Chiru has an upper hand in generating buzz as of now and we have to see if Balayya overtakes him in the coming days by intensifying promotions.