Colours, pichkari and parties: How Hyderabad is gearing up for Holi

HYDERABAD: Come Holi, the festival of colours, and a myriad of hues splash all around. Hyderabad celebrates Holi in style, thanks to the cosmopolitan cultural vibrancy of Hyderabad. Many clubs and convention centres are hosting events.

Several colourful events are being hosted by different organisers to draw the attention of revelers.

The Biggest Holi Festival 2023

Rang Bar Se – Holi Bash 2023 is being hosted at Yolo Arena with music by DJ Paranox. For a paltry ticket cost, the colours and a three-course meal are offered in the package.

Sandhya Convention (lawn) in Hyderabad is hosting Rangotsav 2023 and offers non-stop trance, Bollywood, Tollywood music to make the participants gyrate in an electrifying DJ set-up. The arena has food stalls and a photo booth

Lathmar Holi Vol 5.0 is being organised at S Convention in Madhapur. The music by DJ Diancie, DJ Vivaan, DJ Honey, the event is sure to take the participants through a colourful journey.

Rang De Hyderabad is organising an event at National Institute of Tourism and Hospitality Management from 8 am. Music is scored at the event by DJ Rishi and ‘Band Infusion’. It will be a live performance with a Holi Special Playlist.

Country Club has DJ Felix and VDJ Jeevan to offer a foot-tapping music through the splash of colours.

Prism Club & Kitchen is hosting Holi Hai with DJ Ali Merchant, DJ Rishabh, DJ Cannivore and RABZ are out to unveil the razmataz of Holi for the upmarket crowd. Teri Milko and Flipsyd will play great music with favourite tunes.

How India is gearing up for Holi

As India gears up to celebrate the festival of Holi, Instamart, Swiggy’s quick commerce grocery delivery service shares some order insights on how people celebrated this vibrant festival in 2022. Holi is an occasion filled with fun, music, and colours, where people indulge in sweets and snacks while smearing and splashing each other with vibrant colours.

Rang Barse

In 2022, Swiggy Instamart sold around 4 lakh packets of gulal or colours, with the most popular shades being pink, red, and green. In March 2023, it is predicted to sell over 44,000 kgs of gulal. With consumers increasingly preferring herbal and floral gulal, Instamart has stocked up more than 32,000 kgs of organic gulal. For those who prefer phoolon wali Holi, sellers on Instamart have stocked up close to 5000 Kgs of flowers.

Dilli rangwalo ki- Delhi topped the list of cities that ordered the most gulal in 2022. The city ordered more colours than Mumbai, Hyderabad and Kolkata put together! Will it continue to top the list in 2023, we’ll let you know soon!

Balam Pichkari

Water guns and water balloons are a must-have during Holi, and Instamart sold nearly 21,000 water guns/ pichkaari last year. This year, it is expected to deliver over 3 million pieces of balloons and 35,000 water guns.

Thandai, a refreshing drink that helps beat the summer heat, is a popular Holi staple. In 2022, Instamart sold close to 25,000 packets of Thandai, and this year, it expects the number to grow significantly given the rising temperatures in many parts of the country.

Gifting sweets, dry fruits, and grooming products during Holi is also popular, and Instamart offers a range of options from its specially curated ‘Colours Pichkari & More' section.

With a growing number of planned and unplanned purchases during Holi, Instamart is dedicated to making shopping more convenient for its customers. To celebrate the occasion, Instamart has curated a special store called Get Holi Ready! with huge discounts, allowing customers to shop for their Holi essentials with ease.

Happy Holi!