Good news for Flipkart customers; week-long Big End of Season Sale begins

HYDERABAD: Flipkart, India's homegrown e-commerce marketplace, has announced its much-anticipated 'Big End of Season Sale' event, which will bring together nearly 200,000 sellers and more than 10,000+ brands to bring a diverse selection of fashion, beauty, and lifestyle products to millions of customers across India.

The week-long event would begin on June 1, 2023, and would provide clients with a differentiated shopping experience through the use of technology interventions such as Image Search, Video Catalogue, Virtual Try-Ons, Video Commerce, and Top Filters.

Moreover, Flipkart has witnessed heightened interest in its digital first brands.

Fashion continues to boom online, with Flipkart alone receiving millions of purchases over the Spring Summer season, demonstrating a growing hunger for fashion. Fashion is a key growth engine for Flipkart today, accounting for more than 40 percent of new user acquisition.

Flipkart merchants are supported by a robust Supply Chain that delivers to all serviceable pin codes PAN India in order to efficiently serve a growing client base across the country who eagerly await the 'Big End of Season Sale' to access a wide choice of fashion and lifestyle products. For fashion, Flipkart continues to see strong growth from growing metros and T3+ regions.

The End of Season sale would also extend its 'buy now, pay later' offer for those seeking easy access alternatives.

Abhishek Maloo, Senior Director, Flipkart Fashion said, “At Flipkart, the ‘End of Season Sale’ is truly a festival for us and is an opportunity to bring joy to stakeholders across our ecosystem. Season after season, this event has received immense appreciation from customers across India, unlocking tremendous growth for the sellers and brands on our marketplace. It is our constant endeavour to provide an expansive range of the latest fashion apparel, footwear and accessories, made accessible by a seamless technology-led shopping experience. In addition to best-in-class launches, the vernacular interface facilitates our growth, and we are seeing an uptick in time spent browsing using our vernacular interface from customers across India. We look forward to bringing lakhs of sellers, brands and customers together once again as we drive to make this season a memorable one for everyone involved.”

In line with customer demand, the event is bringing together a wide variety of styles in casual wear, ethnic wear, formal and seasonal wear. This also includes footwear, accessories, men's and women’s apparel, and kidswear. While the event is open for all Sellers and Brands to participate, some customer favourites this season include home-grown D2C brands such as Being Human, Cultsport, Urbanic, Hershienbox and Mokobara, Fubar, AAdi, Krassa and The Kapas; ethnic wear brands such as Libas, Biba; and activewear brands including Nike, PUMA, Adidas, HRX, Fastrack. Brands including Peter England, Blackberrys, Arrow, and Woodland would also feature in the formalwear selection and Allen Solly, Jack and Jones and Crocs, will feature in the kids’ wear section.

Customers can avail various bank offers when making their fashion purchases during the Big End of Season Sale, such as:

• Flat Rs.25 on minimum purchase of Rs.250 from Paytm UPI and Flat Rs.100 on minimum order of Rs.1000.
• ICICI and SBI consumers can also benefit from the 10 percent Instant Discount coupons with minimum order value of Rs. 500.
• Head to Flipkart to explore more such offers.

The ‘Tech Effect’ for Eoss

Live/Video Commerce:

• Video commerce breaks the largest barrier of ‘lack of touch and feel’ as people can see the product better before they purchase it
• ~1000+ hours of live streaming have happened during the year, with fashion playing a lead role
• Flipkart has a constantly expanding seller ecosystem that are embracing the value of Video Commerce - selling their products through live streams & videos (running 24x7 on the app)
• It’s interesting to note - Women engage 1.6x higher than men , whereas men categories convert 1.2x higher (clothing categories being the highest converting)

Image Search

• Celebrity-influenced styles remain a top choice in the fashion industry today
• Over 5 million users used visual search monthly on average, to follow their favourite celebrities and influencers fashion style trends. Thanks to image search, users can find the best deals across e-commerce by visually comparing products.
• Image search adoption observed highest in women categories, followed by kids clothing

Navigated Experiences

Customers continue to embrace navigated experiences on the app for all their fashion shopping needs.