Ramzan 2023: Hyderabadis ordered over a million Biryanis, 4 lakh servings of Haleem

Orders for Malpua, Firni, and Rabri in the city increased by 20 percent% during this period

HYDERABAD: Living up to its legacy as the Biryani capital of the country, Hyderabad ordered a whopping one million biryanis on Swiggy this Ramzan. This is 20 percent higher than the same period last year.

Swiggy, India’s leading on-demand convenience delivery platform, has released its Ramzan order analysis report, highlighting the food trends during the season. The order analysis reveals that traditional favourites like Haleem, Chicken Biryani and Samosas remain the most popular dishes during Ramzan.

Tedious but tasty! Haleem, the heart of the celebration saw over four lakh orders placed for more than nine variants including Chicken, Palamuru Pottel, Persian Special Haleem and Dry Fruit Haleem. Mutton Haleem was the city’s favourite.

Our heart melts for various flavours of ice creams but don’t we all binge on festive specials like Malpua, Firni and Rabdi? These items saw a 20 percent increase in orders.

What's for Iftar? Crispy garma-garam samosas and bhajiyas to break the fast: The most popular Iftar items included samosas and bhajia along with dishes made from dates. There was a whopping 77% increase in orders for Bhajiyas.

Restaurants such as Pista House Haleem, Paradise Biryani, and Mehfil emerged as Hyderabad’s favourites during Iftar. Swiggy has also launched an innovative OOH campaign with an LED billboard to celebrate Ramzan's festivities. The billboards with a Haleem handi on a burner have been mounted at Secunderabad and Towlichowki locations in Hyderabad. From free delivery to flat Rs. 100 off, legendary restaurants in Hyderabad are also running exclusive offers on Haleem, which can be availed through Swiggy.

Consumers turned to Instamart for the quick delivery of iftar necessities which included dates and other dry fruits to break their fasts. There were close to half a million orders placed for dry fruits and dates this Ramzan with a significant increase in the number of orders placed just for dates.

The above findings are based on an analysis of orders placed on Swiggy from March 23 to April 18 2023.