Virat Kohli emphaises on 8-hour quality sleep in new advertisment

HYDERABAD: India's leading sleep solutions provider, Duroflex, has unveiled its latest advertisement featuring national brand ambassador Virat Kohli, highlighting the significance of their research-backed mattresses. With the theme #GreatSleepGreatHealth, the campaign underscores the pivotal role of quality sleep in fostering an active lifestyle at any age.

In the unique Duroflex TVC starring Virat Kohli, a stop-motion filmmaking technique has beem utilised. As the camera glides over the mattress, Kohli's resonant voiceover encourages viewers to embrace an active lifestyle throughout their lives, whether it involves trekking in the Himalayas or enjoying a game of badminton with neighborhood kids. The underlying message is clear: sound sleep is essential for overall well-being and a vibrant life. The TVC captivates with its ingenuity, seamlessly transitioning between different scenes that depict a trekking adventure, a lively playground, and a joyous wedding – all intricately crafted on the mattress. With each transition, Kohli assumes new poses, elegantly asleep on the Duroflex mattress, perfectly blending the joy of great sleep and good health.

Speaking about the campaign, Virat Kohli stated, "When discussing health and fitness, an often overlooked aspect is the role of sleep in maintaining a balanced lifestyle. Adequate, quality sleep is crucial for your body to respond to training and a healthy diet. I prioritise my sleep, ensuring I get a restful eight hours, which aids in recovery. It's a vital component of both physical and mental well-being."

Mohanraj Jagannivasan, CEO of Duroflex, sharing his thoughts on the campaign, saying, "Our latest campaign employs imaginative storytelling, featuring our brand ambassador Virat Kohli in a fresh light. With his charisma, Virat elevates the TVC, making it even more captivating. Beyond entertainment, this campaign celebrates the link between restful sleep and an active lifestyle, empowered by Duroflex's quality offerings. We're proud to showcase this creative TVC, harmonizing the art of restful sleep with the joys of an energetic life."

The brand film is set to air on major national television channels.