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Hyderabad-based UPI loyalty company Zithara secures Rs 60 lakh deal on Nenu Super Woman show

Hyderabad-based UPI loyalty company 'Zithara' secures Rs 60 lakh deal on 'Nenu Super Woman' show

24 July 2023 1:33 PM GMT

Sridevi, a tech-savvy mother, and returnee from the US, founded Zithara to revolutionise digital engagement