Naga Shaurya failed to take advantage of that strategy with 'Rangabali'

HYDERABAD: Of late, small films are opting for the paid-premiere strategy to gain momentum in the market ahead of release. If the movie gets positive talk, it will be widespread on social media. Immediately, the advance bookings for the release day and the weekend witnesses a spike on the internet.

Recently, we have seen films like Mem Famous and Samajavaragamana opting for this strategy. The latter was heavily benefitted through these paid premieres. Samajavaragamana managed to get unanimous positive talk with premieres. This resulted in many houseful shows during the release weekend.

Now, Naga Shaurya also following the same strategy for his latest film Rangabali. The film was released yesterday and the makers held paid premieres on Thursday night at a few multiplexes in Hyderabad. With an intention to give the film a much-needed push, the makers held the premieres but the strategy did not work for the film.

Naga Shaurya was highly confident about this film's success. He confidently stated that he is going to score a blockbuster this time. However, poor execution of the script led to the film offering a disappointing viewing experience to the viewers.

Directed by Pawan Basamsetti, Rangabali features Yukti Tareja as the female lead.