Pan-India obsession throwing producers in trouble in Tollywood
After several regional films became pan-India hits, many filmmakers started promoting their movies as pan-India films
HYDERABAD: After several regional films became pan-India hits, many filmmakers started promoting their movies as pan-India films. While some pan-India films became flops, others failed to get released in other languages.
The recent big releases Dasara and Shaakuntalam are prime examples of the pan-India formula going wrong. Dasara is a big hit in Telugu. But it just failed to do well in other languages. It is a story that resonates more with Telangana people than others worldwide. As a result, it ended up as a flop in other languages.
Meanwhile, Shaakuntalam ended up as a failure in all languages it was released in. All parties involved in the movie are suffering huge losses.
On the flip side, some makers announced pan-India films initially and later stuck to the original language release. Ravanasura, Dhamki, and Agent fall into this category.
Initially, makers of these films thought that their project had pan-India appeal. But later, they realized that winning at home was the main priority.
Thus, they withdrew pan-India release plans. Thus, it is not a good sign to release every film on a pan-India scale. Only films with universal appeal should be given a pan-India release.