Equanimity ventures-led VCs complete $500,000 round of investment in BIVA Analytics

HYDERABAD: BIVA Analytics, plug and play analytics platform, offering E-commerce businesses a unified analytics perspective across multiple platforms on Monday announced the successful completion of its Seed Round funding, raising $500K.

This round was led by Equanimity Ventures, with participation from T-Hub, SucSeed Ventures, WarmUp Ventures and value-additive angels.

The investment underscored the confidence in BIVA Analytics' innovative approach to E-commerce analytics and its potential to revolutionize the industry. BIVA Analytics was designed to empower e-commerce businesses to aggregate data from various sources, included e-commerce stores, marketplaces, marketing platforms, logistics platforms, payment gateways, and order management platforms.

The platform offered a unified dashboard and intuitive pre-built reports, enabling workflow automation and streamlined data interpretation. With this recent infusion of capital, BIVA Analytics planned to focus on product development, market expansion, and talent acquisition.

These investments would further enhance their E-commerce Analytics product offerings and solidify their position in the market. In addition, BIVA has ambitious plans to integrate AI for marketing automation and competitor benchmarking.

T-Hub, India's leading startup incubator, played a crucial role in supporting BIVA Analytics through its Lab32 program. T-Hub has significantly contributed to BIVA's growth in the past six months by offering guidance on product development, go-to-market strategy, and investor connections.

Mahankali Srinivas Rao (MSR), CEO, T-Hub, said, “Our investment in BIVA Analytics reaffirms our unwavering commitment to fostering innovation within the startup ecosystem. BIVA Analytics epitomizes the pioneering spirit we wholeheartedly champion. This investment perfectly aligns with the strategic vision of T-Hub's T-Fund, which was established to bolster the investment landscape in Telangana and bolster indigenous startups.”

BIVA’s founders, Abhiram Kolli and Akhila Ganti said, "This successful fundraising round is a testament to the hard work and dedication of our entire team. We are excited about the future and are well-positioned to accelerate our growth, drive innovation, and make a lasting impact in the B2B SaaS Analytics space."

Rajesh Sehgal, managing partner, Equanimity Ventures, said, “BIVA’s platform empowers e-commerce businesses with unified analytics, automation, and growth potential. Abhiram and Akhila have a deep understanding of user problems, which is reflected in the robust SaaS platform that they have built. Until now, they have been under the radar fine tuning the product. The current funding round will help them get discovered. We believe that BIVA is poised to revolutionize e-commerce analytics and are excited to partner with them as an early backer.”

Investor support highlighted strong confidence in BIVA's unique approach to E-commerce analytics, Vikrant Varshney of SucSEED Indovation Fund: "We firmly believe in BIVA Analytics' unique go-to-market strategy, which positions them for exceptional growth in the e-commerce analytics landscape."

Sharad Bansal, Founding Partner of Warmup Ventures: "Our investment is a testament to the confidence we have in BIVA's potential to lead innovation in the e-commerce analytics sector."

T-Hub's T-Fund is a dynamic force in the startup ecosystem, supporting entrepreneurs through its 6 M Framework (Money, Methodologies, Market access, Mentorship, Motivation, Manpower). Every investment is carefully chosen to tackle industry pain points, and T-Hub's unwavering focus on fundamental solutions, combined with founders' passion, places them uniquely in the market.