SouthBay, EkChitra collaborate to bring HUE exhibition to Hyderabad

HYDERABAD: South Bay, founded by Rana Daggubati, will be collaborating with EkChitra to curate the 'HUE' exhibition, presenting a captivating ensemble of 100 contemporary artworks by 33 renowned artists and sculptors.

The art exhibition is hosted at Spirit Media Space, abutting Rama Naidu Studios in Hyderabad.

HUE was formally launched by producer Suresh Daggubati, Suresh Productions, he said Hyderabad was a city that admired art and “we are proud to host EkChitra’s HUE debut exhibition in Hyderabad.”

The HUE exhibition was formally inaugurated by Suresh Daggubati. He expressed pride in hosting EkChitra's debut exhibition in Hyderabad, highlighting the city's profound admiration for art.

HUE will be open to the public from January 20 to 28, offering art enthusiasts a unique opportunity to immerse themselves in the world of contemporary art. The works of Art were curated by well-known art curator Annapurna Malppadi.

EkChitra, “HUE - House of Unified Expression”, an exceptional art exhibition that celebrates the profound impact of art in the fabric of our lives. Set against the backdrop of Hyderabad's vibrant art scene, this exhibition is a showcase of creativity, featuring the works of well-known contemporary artists including Thota Vaikuntam, Thota Tharani, Subodh Kerkar, Rajeshwar Rao, B A Reddy, Shampa Sircar, Pulkit Prajapati, Jagdeesh Tamminenni, Trupti Joshi, Gauri Vemula, Padma Reddy, Himanshu Joshi and other widely acknowledged artists.

Annapurna, Co-Founder and Art Curator of EkChitra says "Through HUE I gained the freedom of showcasing different mediums of art from different parts of India. This is not bound or restricted by a theme. Colour has no boundaries. That's what we wanted to showcase, which gives me the freedom to speak and choose artists from across India and with different ways of expression."

EkChitra is set to host "Serene Stroke," a Chinese painting workshop utilizing the traditional technique of Chinese brush painting. This invigorating and unique experience aims to evoke inner peace.

Rajeev Ranjan, Co-founder and COO, Spirit Media & SouthBay, says, “At SouthBay, we engage with popular culture by working on brands & IPs across Music, Sports, Movies, Arts and many more. We are excited with this collaboration as we envision SouthBay as a catalyst for all things around popular culture, we are an incubator for artists, creators from different fields. We hope to create more such occasions to engage with Art & Culture enthusiasts."

Art collector Srinath Kurra, Managing Director of Alekhya Homes, said “We found great synergy with EkChitra's vision to promote and foster art and new talents. There is also a cultural connection that aligns with our vision of creativity both in art and architecture."

Among the artworks included the Lord Ganesh Sculpture which took close to a year to make, and then the intriguing wall art using the elements from a traditional fishing boat from Goa's artist Subodh Kerkar which is 20 years of work. The work of Himanshu Joshi where light meets structure, transforming imperfections into art also attracted a lot of attention from art enthusiasts during the preview.

HUE reflects EkChitra's commitment to nurturing artistic talent, promoting art appreciation, and connecting collectors with unique and diverse artistic expressions. The decision to showcase the exhibition in Hyderabad is influenced by the city's evolving status as a major art hub, where an increasing number of individuals are expressing appreciation for artists and exploring various forms of art.