Upasana, Surekha Konidela launch 'Athamma's Kitchen'

HYDERABAD: Upasana Konidela and her mother-in-law, Surekha Konidela, on Sunday announced the launch of 'Athamma’s Kitchen', a culinary venture celebrating the essence of home-cooked meals in Hyderabad.

The venture, founded by Surekha and led by Upasana, aims to celebrate the essence of home-cooked meals. Launched on Surekha Konidela’s birthday, 'Athamma’s Kitchen' offers a collection of home-cooked recipes inspired by the Konidela household’s traditions.

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Surekha Konidela, drawing from her decades of preparing comforting meals for her family, including her husband, megastar Chiranjeevi during his long trips, aimed to extend this warmth to everyone through 'Athamma’s Kitchen'. The brand’s foundation lies in Surekha’s belief in the profound connection people share with food, especially when away from home.

Upasana's entrepreneurial skills have played a key role in shaping the venture, reflecting the strong bond she shares with her mother-in-law. Together, they aspire to make Athamma’s Kitchen a symbol of tradition and love, offering recipes that promise a taste of home.

The launch, previously shared by Ram Charan on social media, has received widespread support and is now hailed as a testament to the family’s dedication to culinary tradition and meeting modern lifestyle demands.

Athamma’s Kitchen stands as a beacon of change, showcasing Upasana and Surekha Konidela’s efforts to preserve family bonds and traditions in the entrepreneurial world.